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ÀÏ      ½Ã  2014³â 4¿ù 28ÀÏ (¿ù), 14:00-17:00
Àå      ¼Ò  ¿¬¼¼´ëÇб³ Àå±â¿ø ±¹Á¦È¸ÀÇ½Ç (ÇмúÁ¤º¸¿ø 7Ãþ)
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ÁÖ      °ü  ¿¬¼¼´ëÇб³ Áö¼Ó°¡´É ¹®È­¼­ºñ½º°æ¿µ ¿¬±¸¼¾ÅÍ (Center for Sustainable Culture and Service)
              (»ç)±Û·Î¹úÁö½Ä¸¶ÄÉÆð濵ÇÐȸ (Global Alliance of Marketing & Management Associations)
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1. Roland T. Rust: 'Technology and service marketing with emphasis upon luxury industry'
    ¹Ì±¹ University of MarylandÀÇ ¸¶ÄÉÆà ±³¼ö
    ¿µ±¹ Oxford UniversityÀÇ Center for Corporate ReputationÀÇ International Research Fellow
    AMA Irwin McGraw-Hill Distinguished Marketing Educator ¼ö»ó
    Àü) Journal of MarketingÀÇ Editor (2005-2008)
 
2. Ming-Hui Huang: ¡°Application of IT to service management in luxury industry¡±
    ´ë¸¸ National Taiwan UniversityÀÇ e-commerce ±³¼ö
    Harvard Business Review, MIT Sloan Management Review, Decision Science µî¿¡ ´Ù¼öÀÇ ³í¹® ¹ßÇ¥
    ·°¼Å¸® ¸¶ÄÉÆà ¿¬±¸ : ¡°Two Paths to Luxury¡±
 
3. Á¶¹ÌÇý ±³¼ö : ¡°Brand Management in Luxury Hotels and Tourism¡±
    ¼¼Á¾´ëÇб³ °ü±¤°æ¿µÇаú ±³¼ö
    ¼¼Á¾´ëÇб³ »ê¾÷´ëÇпø È£ÅÚ°ü±¤°æ¿µÇаú ÁÖÀÓ±³¼ö
    ¼¼Á¾´ëÇб³ ¾Æ½Ã¾ÆÇаú ´ëÇпø ÁÖÀÓ±³¼ö
    ÃÖ¿ì¼ö³í¹®»ó, Çѱ¹°ü±¤ÇÐȸ (2013)
 
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Âü¿© ÆгΠ:¡¡°í·Á´ëÇб³ °æ¿µ´ëÇÐ Tony Garrett ±³¼ö
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Âü¼® Èñ¸ÁÀÚ²²¼­´Â À̸ÞÀÏ ½Åû(cs2.ys@yonsei.ac.kr)ÈÄ, ¿Â¶óÀÎ ÀÔ±ÝÇÏ¿© Áֽñ⠹ٶø´Ï´Ù.

¡Ø ¿Â¶óÀÎ ÀÔ±Ý °èÁ¹øÈ£ - ³óÇù 301-0122-8394-81 (¿¹±ÝÁÖ : (»ç)±Û·Î¹úÁö½Ä¸¶ÄÉÆð濵ÇÐȸ)
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E-mail: cs2.ys@yonsei.ac.kr Tel: 02-2123-4651, 010-8920-5925